NEW PARTNERSHIP ANNOUNCEMENT

Introducing Our

New Clinical Director

We're pleased to announce the appointment of Dr Milad Shadrooh "The Singing Dentist" as the new Whites Beaconsfield Clinical Director.

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Dr Milad Shadrooh Joins Whites Beaconsfield

We're pleased to announce the appointment of Dr Milad Shadrooh as the new Clinical Director at Whites Beaconsfield.

Dr Milad qualified in 2004, with his main interest being cosmetic dentistry, which he practices at his Hampshire clinic. Known worldwide as the "Singing Dentist", his educational parody videos have accumulated over 300 million social media views, leading to regular TV appearances on shows including This Morning, Good Morning Britain, and BBC News. Author of “The Whole Tooth” and voted into the Top 50 Most Influential People in Dentistry for six consecutive years, he is a respected international lecturer and key opinion leader who has uniquely bridged the gap between dentistry and the general public.

We honestly couldn't be more excited to welcome Dr Milad to the Whites Beaconsfield family. Having someone of his calibre, not just as a clinician, but as a genuine champion for patients and a voice that millions trust is something really special for our brand. His passion for making dentistry more approachable, combined with his cosmetic expertise, is a perfect fit for everything we stand for at Whites Beaconsfield.

Watch The Full Podcast

Dr Milad Shadrooh Joins Whites Beaconsfield

We're pleased to announce the appointment of Dr Milad Shadrooh as the new Clinical Director at Whites Beaconsfield.

Dr Milad qualified in 2004, with his main interest being cosmetic dentistry, which he practices at his Hampshire clinic. Known worldwide as the "Singing Dentist", his educational parody videos have accumulated over 300 million social media views, leading to regular TV appearances on shows including This Morning, Good Morning Britain, and BBC News. Author of “The Whole Tooth” and voted into the Top 50 Most Influential People in Dentistry for six consecutive years, he is a respected international lecturer and key opinion leader who has uniquely bridged the gap between dentistry and the general public.

We honestly couldn't be more excited to welcome Dr Milad to the Whites Beaconsfield family. Having someone of his calibre, not just as a clinician, but as a genuine champion for patients and a voice that millions trust is something really special for our brand. His passion for making dentistry more approachable, combined with his cosmetic expertise, is a perfect fit for everything we stand for at Whites Beaconsfield.

Watch The Full Podcast

The whitening category needs a clinical voice, and consumers deserve products developed with the same rigour as anything you’d find in a dental practice. That’s exactly what Whites is building, and I’m proud to be leading the clinical side of it.

Dr Milad Shadrooh

Clinical Director, Whites Beaconsfield

The Future of Whites Beaconsfield Starts Here

This is more than a partnership - it's a commitment to building smarter, clinically led products that help people feel more confident in their daily routine.

"We've seen huge growth in people investing in wellness products that improve everyday routines and this fits perfectly into that shift." - Toby Brittan, Co-Founder

Clinical Credibility

Every Whites product and innovation will now benefit from genuine clinical oversight and expertise.

Innovation & Product Development

Working closely with Dr Milad opens exciting opportunities for future product launches and professional-grade innovation.

Education & Awareness

With millions of followers worldwide, Dr Milad brings trusted education and visibility to the future of oral care.

The Future of Whites Beaconsfield Starts Here

This is more than a partnership - it's a commitment to building smarter, clinically led products that help people feel more confident in their daily routine.

"We've seen huge growth in people investing in wellness products that improve everyday routines and this fits perfectly into that shift." - Toby Brittan, Co-Founder